Rev 001 37.39°N 122.08°W Bay Area
Agentic workflows for promotional assets
Every title on Netflix launches with a campaign. I build agentic workflows on top of the systems that move its promotional assets from studios to screens around the world.
Context
A campaign for one title means a lot of creative assets, made by many teams and partners, adapted for many markets. The systems underneath have to be dependable for the people who rely on them every day.
What I do
I work on promotional asset systems and on the agentic workflows layered over them, where language models take on structured, repetitive steps of the pipeline.
Most of the job is collaboration across teams, keeping the platform scalable, observable and fast for the people who use it.
Outcome
This work is ongoing and much of it is internal, so the public detail stops here. I’m happy to talk about the engineering in person.